Actor Ranveer Singh is gearing up for a major comeback this year. His upcoming film Dhurandhar, set to release next month, is already generating strong buzz among audiences and industry insiders. But while his film career readies itself for a resurgence, Ranveer is also celebrating a massive win off-screen.
His snacking startup SuperYou, which he co-owns with entrepreneur Nikunj Biyani, has delivered stunning numbers in just a short span. The brand has officially crossed ₹100 crore in revenue within six months, marking one of the fastest-growing launches in India’s healthy snacking space.
SuperYou Crosses ₹100 Crore: Ranveer Singh’s Brand Roars Ahead
SuperYou, founded in November 2024, entered the market with a simple promise to make protein-rich snacking fun, flavorful, and guilt-free. Despite being a young brand with only four core products, its growth has been nothing short of explosive.
According to the company’s statement, SuperYou has now surpassed ₹100 crore in revenue, and its portfolio has expanded to include new multigrain protein chips aimed at India’s rapidly growing fitness-conscious consumer base. The brand is boldly targeting ₹500 crore in revenue within the next five years, reflecting its confidence in both product demand and category potential.
Meteoric Growth: How SuperYou Achieved This Milestone
SuperYou didn’t just enter the market it burst into it.
● 1.6 million units sold in the first 90 days (from November 2024)
● Month-on-month growth of 25–30%, as reported by Economic Times
● Strong early traction from their signature protein wafer bars
● Rapid expansion driven by clean-label, functional, and high-protein snacking trends in India
This kind of momentum is rare, especially for a new homegrown brand. SuperYou’s early success is attributed to:
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Smart product positioning
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Celebrity credibility without over-reliance
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Rising consumer demand for nutritious snacks
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Competitive pricing paired with strong branding
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Distribution strategy that optimized both online and offline reach
The company has built a strong foundation, which now supports its ambitious nationwide expansion plans.