Being Human: Where Fashion Meets Purpose
Being Human is more than a clothing brand. It is built on compassion, responsibility, and social impact. The brand was created through a licensing partnership with the Salman Khan Foundation. In 2011, Mandhana Industries signed an 18-year agreement with an investment of ₹150 crore. A portion of the brand’s royalties supports education and healthcare initiatives, turning fashion into a force for good.
The brand made its international debut in Europe in 2012. It later expanded into the Middle East and India. Today, Being Human is present in over 15 countries, including the UAE, Saudi Arabia, France, Spain, South Africa, Qatar, and Belgium. Its parent company, Mandhana Industries Ltd., is a well-known textile and apparel manufacturer with revenues of over ₹1,300 crore in FY 2014–15.
Building a Strong Brand Identity
Being Human faced challenges in its early retail journey. Before its official launch, the market was flooded with unauthorized products using the brand name. This created confusion and made it harder to build trust.
According to Manish Mandhana, Managing Director of Mandhana Industries, establishing credibility took time. Gaining space in large retail stores and premium malls was a gradual process. Despite these hurdles, the brand grew steadily. It recorded annual growth of 40–50 percent and continues to expand consistently.
Salman Khan’s Role and Product Growth
Salman Khan plays an active role in shaping the brand. Every design is reviewed by him before it reaches stores. This ensures the products stay true to the brand’s vision.
Being Human initially focused on casual menswear like T-shirts and denims. Over time, it expanded its range. Targeting consumers aged 18 to 30, the brand strengthened its women’s casualwear line with more refined and feminine designs, while maintaining comfort and accessibility.
Standing Out in a Competitive Market
The fashion industry is highly competitive, especially with fast-fashion brands dominating the space. Still, Being Human stands out. Its blend of fashion, charity, and celebrity influence sets it apart.
The brand has reported over 20 percent same-store growth. It now contributes nearly 10 percent of Mandhana Group’s global sales. In FY 2014–15, Being Human generated ₹170 crore in revenue, marking a growth of nearly 30 percent year-on-year.
Salman Khan’s Expanding Business Empire
Beyond films, Salman Khan has built a diverse business portfolio. His estimated net worth stands at around ₹2,900 crore. His income comes from movies, television hosting, brand endorsements, live appearances, and business ventures.
In 2011, he launched Salman Khan Films. The production house has produced both critically acclaimed films like Chillar Party and major box-office hits such as Bajrangi Bhaijaan. It remains a key contributor to his business success.
Fitness, Real Estate, and More
Salman Khan’s passion for fitness led to the launch of the Being Strong fitness equipment brand in 2019. The brand offers high-quality gym equipment, including barbells, dumbbells, and professional training gear.
He also expanded into fitness services through SK-27 Gyms in major Indian cities. Alongside this, Salman Khan has made significant real estate investments. He owns multiple residential and commercial properties in Mumbai. One of his Santacruz properties reportedly earns a monthly rental of ₹1 crore.
Conclusion
Being Human shows how fashion can create real impact. What began as a clothing label has grown into a global brand with a social mission. Along with ventures in films, fitness, and real estate, Salman Khan’s journey proves that purpose-driven brands can succeed both commercially and socially.