Virat Kohli isn’t just a cricket icon—he has also built a powerful entrepreneurial empire. From launching successful fashion labels to investing in high-growth startups, Kohli has established himself as a strategic businessman off the field. His business portfolio today spans fashion, fitness, food, insurance, tech, and wellness, making him one of India’s most influential athlete-entrepreneurs.
Along with owning multiple brands, the Virat Kohli brand ambassador list includes global companies that trust his influence. Being the third most-followed athlete on Instagram, with nearly 264 million followers, Kohli commands massive attention—both for his cricketing achievements and his expanding business footprint.
In this blog, let’s explore Virat Kohli’s business list, including the brands he owns, startups he has invested in, and companies he endorses.
Brands Owned by Virat Kohli
1. One8
One8 began as Kohli’s premium athleisure label and has since grown into a lifestyle powerhouse. Over time, the brand expanded into a popular restaurant chain called One8 Commune, with locations across India.
In 2017, Virat partnered with PUMA to co-create exclusive One8 sneakers and sportswear. Today, the collaboration includes apparel and accessories for men, women, and kids—cementing One8 as a leading youth brand in India.
2. WROGN
WROGN is Kohli’s fashion-forward menswear brand, built around bold, unconventional styling. Managed by Universal Sportsbiz Pvt. Ltd. (USPL), the brand has become a major player in India’s urban clothing market. Recently, WROGN also became the official sponsor of Kohli’s IPL team, Royal Challengers Bangalore (RCB).
Virat Kohli Net Worth (2025)
As of June 2024, Virat Kohli’s net worth is estimated at ₹1,050 crore.
Cricket Earnings
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BCCI annual salary (A+ category): ₹7 crore
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Test match fee: ₹15 lakh
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ODI fee: ₹6 lakh
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T20 fee: ₹3 lakh
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RCB annual contract: ₹15 crore
Brand Endorsements
Kohli charges between ₹7.5 crore to ₹10 crore per endorsement.
Real Estate Holdings
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Gurugram home: ₹80 crore
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Mumbai home: ₹34 crore
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Two plots in Alibaug: ₹20 crore (combined)
His earnings beyond cricket largely come from his business ventures and investments.
Virat Kohli’s Business Investments and Companies (Complete List)
Virat Kohli has strategically invested across multiple sectors. Here’s a detailed list of the brands and startups he owns or backs:
1. Blue Tribe
A plant-based meat company promoting sustainable food choices. Both Virat and Anushka invested to support the brand’s mission toward healthier, eco-friendly eating.
2. Rage Coffee
In 2022, Kohli invested in this fast-growing Delhi-based coffee startup. The funds help expand production, launch new products, and scale marketing.
3. Hyperice
A global wellness and recovery technology company. Kohli invested an undisclosed amount to support its expansion in Asia and India.
4. Chisel Fitness
In partnership with CSE and Chisel Fitness, Virat invested nearly ₹90 crore to build a chain of high-end gyms across India.
5. Digit Insurance
Together with Anushka Sharma, Kohli invested ₹2.2 crore in Digit Insurance. The company is now one of India’s fastest-growing digital insurers.
6. Universal Sportsbiz Pvt. Ltd. (USPL)
Kohli invested ₹19.3 crore in USPL in 2020, following in the footsteps of Sachin Tendulkar. The company manages lifestyle and sports-inspired fashion brands.
7. Galactus Funware Technology Pvt. Ltd.
A Bengaluru-based gaming startup. In early 2019, Kohli invested ₹33.42 lakh in debentures to support the company’s expansion.
8. FC Goa (ISL Franchise)
Kohli owns a 12% stake in the Indian Super League football club FC Goa, contributing to the growth of professional football in India.
9. Nueva Restaurant
Located in RK Puram, Delhi, Nueva is a fine-dining restaurant offering South American cuisine. The venture is co-owned by Virat and Anushka.
10. Sports Convo
A UK-based sports social networking startup founded in 2014. Virat is a shareholder alongside international football star Gareth Bale.
11. Team Blue Rising
Kohli recently invested in this UAE-based team competing in the E1 World Championship, the world’s first all-electric race boat series. The venture promotes sustainability and cutting-edge innovation.